beIN SPORTS Partners with Azteca America to Provide Exclusive Media Sales Representation for beIN’s Network of Sports Channels in the United States

Two Independent Television Networks Join Forces in Milestone Media
Sales Venture

MIAMI & NEW YORK–(BUSINESS WIRE)–beIN SPORTS USA and HC2 Network today announced a partnership with
Azteca America, a U.S.-based Spanish-language television network and
operated by a wholly-owned subsidiary of HC2 Broadcasting Holdings Inc.,
to represent media sales under one unified force in the United States.

The partnership, which comes ahead of the 2019-2020 Upfront season,
marks a television network milestone as Azteca America leads media sales
for beIN’s English and Spanish-language TV channels to cover advertisers
and clients under one umbrella on an exclusive basis – including beIN
SPORTS, beIN SPORTS en Español and beIN SPORTS CONNECT, the live
streaming platform. beIN SPORTS USA and Azteca America will deliver a
powerful combination of high quality and engaging sports and
entertainment content to the market.

“It is a new day at beIN SPORTS USA as we combine the stellar market
reputation of Azteca America with the global sports portfolio and
industry excellence of our programming to deliver innovative options to
advertisers throughout the U.S.,” said Antonio Briceño, beIN SPORTS’
Deputy Managing Director for the U.S. and Canada. “This is another
testament to the power of partnership between key players in the media
space to deliver unique offerings to advertisers.”

“HC2 Network is excited to lead this innovative industry effort as
Azteca America continues to partner and deliver valuable solutions-based
media to our advertiser partners through our quality content and highly
engaged audience,” said Craig Geller, Executive Vice President, HC2
Network. “The prestigious sports channels of beIN SPORTS USA, combined
with the broadcast reach of Azteca America Network, proves that ‘scale’
can be achieved by the combination of strong independents and not just
the large media holding companies. Today, more than ever, clients are
looking for opportunities to connect with our audience in an
ever-changing media marketplace.”

Together with beIN SPORTS USA, Azteca America is breaking new ground on
ways independent channels can scale and compete effectively with media
companies that have a slate of their own channels. Collectively, Azteca
America and beIN SPORTS USA represent an advertising platform that
reaches more than 32 million people, according to Nielsen. (NTI
Live+SD Time Period Report; includes six minute qualifier; M-Sun 6a-6a
TP, 2017-2018 broadcast season).

Upcoming, Azteca America and beIN SPORTS USA will announce its
programming line-ups and market innovations for the 2019-2020 Upfront

For information on how to watch beIN SPORTS, please visit
Follow us on Social Media: Twitter: @beINSPORTSUSA
and/or @ESbeINSPORTS;
Facebook: beIN SPORTS USA and/or beIN
SPORTS En Español
; Instagram: @beINSPORTSUSA
and/or @beINSPORTSenEspanol.

For more about Azteca America, please visit
and follow on Twitter at @AztecaAmerica
and Facebook at Azteca


Launched in 2012, beIN SPORTS offers viewers world-class sports content
and entertainment across multiple platforms including TV channels beIN
SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS
CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer
coverage, which includes live matches from LaLiga, Ligue 1, Copa
Libertadores, Copa Sudamericana, Recopa Sudamericana, Copa del Rey,
Coupe de France, Turkish Süper Lig, Confederation of African Football
and International Friendlies as well as news and in-depth analysis of
all the top leagues from around the world. In addition to soccer, beIN
SPORTS serves as a haven for fans of motorsports, tennis, boxing,
wrestling, mixed martial arts (MMA), track & field, swimming, skiing and
handball, among others. Through beIN SPORTS CONNECT, authenticated
subscribers can also enjoy all the exciting action from the two networks
and stream live overflow matches offered in HD on their computer, tablet
or smartphone. For more information, visit

About Azteca America Network

Azteca America is a U.S.-based Spanish-language television network that
engages viewers by creating unique, passionate and enlightening content
that is relevant to the daily lives of its Hispanic audience. Wholly
owned by HC2 Network Inc., a subsidiary of HC2 Holdings, Inc. (NYSE:
HCHC), Azteca America delivers an innovative lineup of shows and series
from world-renowned third-party producers and distributors to ensure the
finest programming for its audience. The media company provides
tailored, multi-platform advertising solutions for clients seeking to
reach the most dynamic consumer group in the country.

About HC2 Broadcasting

HC2 Broadcasting Holdings Inc. is the broadcasting subsidiary of HC2
Holdings, Inc. HC2 Broadcasting currently owns and operates 160
operational stations, including 10 full-power stations, 47 Class A
stations and 103 LPTV stations. In addition, HC2 Broadcasting has
approximately 360 silent licenses and construction permits. The total
HC2 Broadcasting footprint, excluding construction permits, covers
approximately 60 percent of the U.S. population, in over 130 U.S.
markets, including 9 of the top 10 markets across the United States. HC2
Networks Azteca America is a wholly owned subsidiary of HC2 Broadcasting
and broadcasts on many of the stations owned and operated by HC2


beIN SPORTS USA Communications Contacts:
Michelle Rodriguez
777-1900 ext. 6151

Rebecca Brooks
Pinta for beIN SPORTS
615-1111, ext. 203

Azteca America Communications Contacts:
Colebrooke Media Group for Azteca America

Widad Leal, Azteca America

error: Content is protected !!